No command line
Describe the site to AI; it builds it into a real Primo project. You stay in the browser the whole time.
For designers & makers
Build it with AI. Hand it to your client.
You design and build sites with AI — you don't run servers, and you don't want to. Primo hosts the site, gives your client a click-to-edit browser editor, and keeps you out of their content. You ship the look; they run the words.
No terminal. No tech support. No 11pm text.
Building with AI is the easy part now. The hard part is everything after: where does it live, who hosts it, and who fixes the typo at 11pm? With Primo, the AI builds a real site, Primo hosts it, and your client edits their own copy and photos by clicking the page. You never become their infrastructure — or their help desk.
You keep the design. They keep their own content. Nobody's stranded.
What you don't have to deal with
No servers to run
Primo hosts it — custom domain, fast static pages. You don’t touch infrastructure.
Your client edits, not you
They click their headline, price, or photo and type. Edits never route back through you.
Nothing breaks the design
Clients edit only the fields the site defines, right on the page. The layout you made holds.
From idea to a site your client runs
No setup, no code — just describe it, host it, hand it over.
Tell the AI what you want
The style, the sections, who it’s for. It builds a real, live site — not a mockup.
$ claude "a warm café site for Fern & Grounds"
▸ building your site · live preview ready
Put it live with Primo
Connect a custom domain and publish. No deploy steps, no infra.
$ # one click to publish
✓ live on your client's domain
Let your client take over
They log in and edit their own content by clicking the page. You move on to the next project.
$ # no tech support required
▸ client editing in the browser
Free to start. Hosting with a custom domain is $20/mo — editors included, never per-seat.
For makers, answered
Do I need to know how to code?
No. You describe what you want and AI builds it; after that, every change is click-and-type on the page. There’s no command line and no servers to manage — Primo hosts it for you.
Will my client need me for every little edit?
That’s the whole point — they won’t. New prices, new photos, new copy: they click the page and type. The edits never come back to you, and they can’t break the design you made.
Is the site really theirs (and mine)?
Yes. The content exports anytime and Primo is open source — if you ever want to hand it to a developer, it’s a standard Svelte codebase underneath. No platform lock-in for you or your client.
What if a project outgrows me?
Hand the same site to a developer. Under the hood it’s real Svelte files they can pick up — so a project that gets serious doesn’t mean starting over. See the developer side.
Build it with AI. Never be the help desk.
Tell the AI about the project, host it with Primo, and hand your client an editor they can actually use.
$ claude
▸ tell me about the site and I'll build it
$ a ceramics studio in Reyes — quiet, image-forward
✓ building your site · live preview ready
Free to start · no code · no servers