A real site, not a one-shot
A live website with the sections your business actually needs — services, hours, booking, menus, contact — that you can keep growing, not a single page you can’t touch.
Build with AI
Build a website with AI — and keep it editable.
You can build a site with AI in an afternoon. The problem is where it lands: a one-shot page you can’t grow, or a builder you rent forever. Primo gives the AI a real website you own — and once it’s built, every word and image is yours to click and change, no code and no waiting on anyone.
The site is real, and it's yours.
Tell the AI what you do, who it's for, and the style you like. It builds the whole thing — pages, sections, words, images — as a fast, live website, not a mockup.
Then comes the part most AI builders skip: handing it off so a normal person can run it. With Primo, whoever owns the site edits it right on the page. Click a headline and type. Swap a photo. Reorder sections. No dashboard maze, no "where do I change my homepage" video tutorial, no developer ticket for a typo.
And because it's a real, open website underneath — not a locked builder — you can hand it to a developer later without starting over. The same site you built with AI is the one a pro can pick up.
What you get
Click-and-type editing
Every word and image is editable right on the page. If you can write an email, you can run your site. No dashboard, no theme to fight.
Yours to own
Your words, photos, and design export anytime, and Primo itself is open source. If we vanished tomorrow, your site keeps running. No builder can say that.
Hand it to a client — or a pro
Built for a client? Hand them the browser and they edit it themselves. Outgrow it? The same site hands off cleanly to a developer.
From idea to live in three steps
You don’t need to know what a terminal is. If you’d rather, you can drive it from one — but the path that matters is: describe it, get a real site, keep editing.
Tell the AI about it.
Say what you do, who it’s for, and the style you like. The AI plans the pages and writes the first draft of the whole site.
$ claude "a warm, simple site for my Asheville café"
▸ building your site · live preview ready
It builds a live website.
Not a mockup — a fast, real site with the sections your business needs. Review it, ask for changes, keep going until it’s right.
Change anything, yourself.
New prices? New photo? Click it on the page and type. Edits save as you go. No dev ticket, no waiting on anyone.
No code required. Hosted plans let you go live on your own domain — see pricing. Prefer to drive it from a terminal? The same site works for developers, too — see the developer guide.
Questions
Do I need to know how to code?
No. You describe what you want and the AI builds it. After that, every change is click-and-type on the page itself. If you can write an email, you can run your site.
Which AI do I use to build it?
Any of the popular assistants work — Claude is the smoothest fit. You chat, it builds, you review. You can also skip AI and start from a template, then make it yours by clicking around.
Is the site really mine?
Yes. Your words, photos, and design can be exported at any time, and Primo itself is open source — if we vanished tomorrow, your site keeps running. No other builder can say that.
Can my client edit it without breaking it?
Yes — that’s the point. They edit on the rendered page within the fields each section defines, so they can change content freely without touching the design or the code.
What does it cost?
Free to start. When you’re ready to go live on your own domain, there are hosted plans — see pricing for the current tiers.
Start yours.
Tell Claude — or any AI assistant — about your business. Have a real site today, and edit it yourself forever.
$ claude
▸ tell me about your business and I'll build the site
$ a café in Asheville — warm, simple, menu changes weekly
✓ building your site · live preview ready
Free to start · your site is yours · no code required